Hot on the heels of launching a new natural protein bar, ProteinSnack, to its range, award winning sports nutrition brand, HIGH5, has now launched IsoGel X’treme. This 100mg caffeine energy gel is made with real fruit juice, including Pineapple, Mango and Passionfruit juices.
Wendy Lee, HIGH5 General Manager, said: “We started working on this gel in 2015 after the Head of Performance Support and Medical at Team Dimension Data for Qhubeka, Dr Carol Austin, asked if it was possible for HIGH5 to make a gel with a higher caffeine content. The riders were looking for something that would give them a boost towards the end of races.”
She continued, “Our current ranges of EnergyGel Plus and IsoGel Plus contain 30mg of caffeine per sachet. We wanted to stick to our principles by using real fruit juice and no artificial sweeteners. However, it isn’t that straightforward. Caffeine typically tastes very bitter and artificial sweeteners are often used to disguise that taste. We’re really happy with the new product! Many of our pro athletes, including the riders from Team Dimension Data for Qhubeka, have already been using it successfully since the beginning of this year.”
The performance effects of caffeine are well known and scientifically established. When taking part in tough sporting events, caffeine contributes to an increase in endurance performance and capacity. This means athletes can go further than before. It also helps to increase concentration and reaction time, not just during sport but in every day use.
“We greatly appreciate the R&D investment HIGH5 has made to deliver a 100mg caffeine gel that meets our professional performance needs,” said Dr Carol Austin at Team Dimension Data for Qhubeka. “The IsoGel X’treme is a unique new fruit juice formulation. Rider feedback to date has affirmed the gel’s palatability and effectiveness.”
HIGH5 IsoGel is positioned as a fresh tasting gel that has a consistency more like a sports drink. Unlike many other gels, consumers shouldn’t need to drink extra water when they need a fast convenient energy boost.
To mark the product launch, HIGH5 is running a competition in which athletes can win £300 worth of HIGH5 products, including IsoGel X’treme.
