NIKE has launched a ‘significant update’ to its popular Nike+ Run Club app, which gives athletes access to a ‘new adaptive coaching feature, expert guidance from the world’s best athletes and coaches and unrivalled motivation and community – all designed to make running easier and a lot more fun.’
“Through the new Nike+ Run Club app, we’re serving a running community that spans the globe with the most innovative and personalized experiences we’ve ever offered to runners,” said Nikki Neuburger, VP, Global Running Brand at NIKE.
“We’ve thoughtfully considered and updated how we surround runners with everything and everyone they need to reach their full potential and have more fun with the sport, from coaching plans that adapt to meet their needs, to inspiration, motivation and a community of million to run with.”
Adaptive coaching programs
A new feature in the Nike+ Run Club app ‘helps athletes run farther and faster than ever before with a new adaptive coaching engine.’ This starts with a runner’s fitness level and goals and adapts to their performance and schedule.
Expert guidance
The Nike+ Run Club app also includes access to expertise from the world’s best elite athletes and coaches. Nike+ Pro Tips serve all runners – from the first-time runner to the seasoned pro – with content that will help them to run better and enjoy the sport more. Access to this expertise combined with run-tracking for both indoor and outdoor runs, aims to deliver the ‘ultimate digital running experience’.
Motivation
The Nike+ Run Club (NRC) app has been specifically designed to harness the power of friends and community to provide inspiration and encouragement. A new NRC hashtag challenge feature enables this friendly competition.
Additionally, upgraded social tools use photo sharing, a wide selection of Nike stickers, hashtags and the feed in the Nike+ Run Club app ‘make it easier to celebrate and inspire friends and the global community.’
Global community of millions
The global Nike+ Run Club community spans over 250 countries, has logged over 500 million running hours and shared over 88 million runs. NIKE adds that everything that’s been learned from the NRC live sessions around the world – from coaching to motivation – has been built into the new Nike+ Run Club app’s digital experience.
The NRC app experience has been ‘shaped to foster and reward community participation and make running more fun.’
The new Nike+ Run Club app is billed as the perfect running partner and its seamless connection to Nike+ means it delivers ‘the best of Nike personalized to each runner’. The Nike+ Run Club app seamlessly connects to the Nike+ app, which offers a personalized service by adapting to each consumer’s preferences – serving up the most relevant product and event recommendations as well as access to a personal store and NIKEiD customization options.
The app also features a personalized feed with curated stories, created by world class athletes, experts and the Nike brand, all tailored to their interests.
The Nike+ Run Club app is available on iOS and Android in the US.
