Leading up to the OCR World Championships in Canada on 14-16 October and fresh off the back of wins at the Spartan Race US Series, KitBrix has secured a partnership with obstacle racing athletes Ryan Atkins and Lindsay Webster as its lead multisport and OCR ambassadors for 2016-17.
“We choose our ambassadors extremely carefully and we want people associated and representing KitBrix that are, above all, good, honest and hardworking people,” said Robert Aldous, Director at KitBrix.
“As a married couple, Ryan and Lindsay are a great team as well as great individual athletes. They are positive, charismatic and give every challenge their all. Both Ryan and Lindsay represent themselves extremely well with a true love for nature, life and adventure and we are delighted that they have agreed to be part of the KitBrix journey. We will be supporting Ryan and Lindsay in their own adventures and keep an eye out for some exciting times ahead as we look to develop the partnership in other ways.”
He continued, “Ryan Atkins resides in Caledon but grew up in Ottawa. His love for exercise and the outdoors grew from competing on the unicycle trials circuit before starting to race mountain bikes at university. Progressing to trail running he set on a path of exploration within the Obstacle Course Racing (OCR) scene and a few years later was crowned World Toughest Mudder and has been dominant at elite level with a series of victories and podiums at the Spartan World Championships, Battle Frog Series and the Obstacle Race World Championships.
“The reason we wanted Ryan to be part of KitBrix is that his interests are not just within OCR. As a multisport athlete he is the perfect representative of KitBrix. Ryan is an adventurer at heart and we want to support his journey going forward across his interests wherever that may lead.”
“I’ve always been fanatical about gear, durability and unique, unconventional design,” said Ryan Atkins. “When I first saw the KitBrix, I knew I was looking at more than a bag. I’ve been using them for several months and I love the durability and modular aspect of the bags. They just plain work. I’m super stoked to be a KitBrix ambassador and look forward to being involved with the future of this company.”
Robert Aldous at KitBrix continued to talk about new sponsored athlete Lindsay Webster who has quickly made a name for herself in the OCR world. He said, “Lindsay is a racing powerhouse and has a sub 18-minute 5km to her name. She switched gears from mountain bikes to obstacles and has quickly found her way onto the podium and is one of the top women in the sport today.
“Lindsay has always loved trail running and has competed in cross-country running all her life. Before high school she competed in figure skating, then transitioned to cross-country skiing. Lindsay is seen to represent the true spirit of the company and her multisport background is a natural fit with KitBrix aims and ambitions going forward. We are delighted to have her on-board as an ambassador for the company and a role model for women in sport.”
“One of the best things about obstacle course racing is that it’s such a fun sport to train for,” said Lindsay Webster. “Ryan and I are able to make training camps out of all sorts of adventures, from hiking the Grand Canyon, to road trips, mountain running along the West Coast of North America. Over the past year we’ve had the opportunity to travel overseas multiple times, and compete in OCR in Europe. KitBrix has become an essential part of our exploits, from supporting our endeavours to keeping ourselves organized throughout.”
As an innovative modular sports bag, KitBrix is the brainchild of Robert Aldous. KitBrix was developed to allow him to store, transport and organise his kit in a way that took the stress out of training and event day planning. Robert partnered with one of the UK’s leading female entrepreneurs and top triathletes, Lara Morgan, to perfect the product and bring KitBrix to market. The two are aiming to revolutionise the sports bag market, exporting solutions that enable professional athletes and enthusiastic amateurs across the world to train more effectively.
