Feetures!, a specialist in the performance sock category, has tallied the results of its second annual ‘Pair Up’ sales promotion. Nearly 50% of participating retailers reportedly achieved or surpassed the 1-to-1 sock to shoe ratio threshold, and some stores ‘more than quadrupled the national average sock-to-shoe ratio of 0.6’.
Feetures! developed the ‘Pair Up’ sales contest to provide a fun, creative incentive for run specialty retailers and their associates to improve customers’ in-store experience by educating them on the importance of wearing performance running socks. After a positive 2015 debut, Feetures! streamlined the contest based on customer feedback to offer more incentives to retailers. The 2016 program was seen as a huge success, with 46% of participating retailers reporting that their results achieved a 1-to-1 sock to shoe sale ratio.
“We are thrilled to see the results from this year’s promotion, and were completely blown away by the success of the Grand Prize winners and other participants,” said Joe Gaither, Feetures!’ Marketing Director. “We are inspired by their dedication to educate runners about the importance of performance socks. We believe strongly this is a critical part of the consumer experience in run specialty retail and we continue to try and learn from and transfer knowledge to others.”
Feetures! will reward the eight Grand Prize winning retailers who achieved the highest ratio of socks to shoes sold for the period. The eight stores will each receive a US$1,000 cash prize to go towards a staff party celebrating the team’s successful results. The winners are: Fleet Feet Cleveland – Pepper Pike; Fleet Feet Gaithersburg; Fleet Feet Roanoke; Fleet Feet Pittsburgh; Fleet Feet Rochester – Armory; A Snail’s Pace Fountain Valley; Fleet Feet Mount Pleasant; and Fleet Feet Round Rock.
An additional 32 participating retailers who achieved a 1-to-1 ratio will receive a Feetures! prize pack including socks for the store staff, t-shirts, hats and other Feetures! gear.
Feetures!’ mission is to support runners and other athletes in their pursuit of active lifestyles. Family owned and operated out of North Carolina, Feetures! is focused on offering products that are designed to help athletes achieve their personal best.
