Today sees the launch of Zone3’s latest 2016 range including new wetsuits, tri apparel, swimwear and accessories.
The new Zone3 range is built upon seven years of award winning reviews, elite athlete feedback and 1000’s of customer demo sessions. The British wetsuit and apparel specialist adds that the feedback, combined with the development of cutting edge materials and construction technology, has resulted in an impressive new collection.
Zone3 states that its has taken every product up to the next level having carefully studied the fit, fabrics, construction, colours and styling. The company adds that its 2016 tagline ‘redefining performance’ says it all.
Zone3 owner and founder, James Lock, commented “I have never been more excited about going into a new season than I am at the moment. The new collection is looking and performing better than ever and I am incredibly proud of what we have achieved. Looking back at the first Zone3 products we launched in 2008 and comparing them to where we are today is an unbelievable feeling.”
He continued, “The company was built with the athlete in mind right from the very start and our product-first philosophy ensured that we were always delivering the best product possible. I am honoured to say that we have been able to build up a very loyal customer base which has stayed with us since day one. I believe these are the key factors which have given us the opportunity to launch our best range yet and will hopefully enable us to grow even further over the coming years.”
Newly re-launched products include the Vanquish wetsuit which Zone3 is pitching as its fastest and most comfortable ever wetsuit – ‘designed to feel like you’re not even wearing a wetsuit’. The Vanquish has a new extended upper body panel, which stretches from the back, over the shoulders, down the arms and chest.
This combined with the 1mm collar and Silk-Fit lining results in ‘a swimming experience like no other’. The company adds that the ‘buoyancy levels are just as extreme’.
In terms of apparel, Zone3 has given the range a complete overhaul. The new Aquaflo Plus collection aims to take the previous 2015 range to new levels thanks to innovative new fabrics, carefully constructed panel designs and an abundance of new features.
For those looking to take part in 70.3 or full distance tri races, the new Lava long distance collection offers premium fabrics together with aero dynamical designs and plenty of features to keep athletes comfortable and stocked up with nutrition. The collection includes the popular top and shorts as well as a new short sleeve Aero Tri Suit and an innovative 3/4 sleeve Speed Top.
As well as updates to Zone3’s most popular products, the British brand will also be releasing details of its new products over the coming weeks, which include items such as a ‘polar fleece Onesie, heat-tech neoprene accessories, energetic swimwear and new training aids.’
