Rudy Project is attempting to ‘break all records and reign supreme’ another year as LAVA Magazine’s #1 most worn helmet at the IRONMAN World Championship, when the iconic event gets under way on 8 October. For the last five consecutive years, Rudy Project has scooped the number one bike helmet in the LAVA Magazine Kona bike count and is aiming to keep up its winning run in 2016.
“We’re back and better than ever,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Not only do we have the Kona tried and trusted Wingspan and Wing57, but the all new Boost 01 road aero helmet is sure to earn us the top spot.”
He continued, “Triathletes trust our product, love our aerodynamic design, and enjoy all the features we pack into our helmets. In a highly competitive market, we have been humbled by the trust put into our products on the most important race day of most people’s racing careers.”
Not only has Rudy Project dominated the Helmet Count for five years straight, but the company has over the years managed to stretch its lead over the second place brand.
- In 2011, Rudy took the win with 211 helmets, a mere 20 helmets over then second-placed Louis Garneau.
- In 2012, Rudy Project rolled in with 354 helmets, this time beating Louis Garneau by 122 helmets.
- Giro made a statement in 2013 with 418 helmets, but when the numbers came in, Rudy Project had 236 more and a total of 654.
- In 2014, Rudy Project stacked up over Giro by 279 helmets, reaching a total of 629.
- And, in 2015, Rudy Project beat Giro again by 270 lids and an overall total of 639 helmets counted.
2016 is looking like a big year for the brand, as Rudy Project’s first ever road aero helmet, the Boost 01, is set to debut at arguably the biggest triathlon event of the season in a variety of colours,
including the all new Limited Edition Kona Boost 01.
Featuring 10 vents for ventilation and a forward placed aerodynamic pressure zone to ‘reduce neck torque’, Rudy Project notes that riders can go ‘further, harder, and in more intense heat while maintaining superior drag reduction’. For those who prefer to wear a visor, this helmet is available with an all new flip up shield. The company adds that the Boost 01 is ‘lightweight, compact, and unmistakably Rudy Project’.
Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets have been recognized as the number one most worn aero / time-trial brand at the IRONMAN World Championships Presented by GoPro in Kona, Hawaii in recent years, and have been designated the Official Helmet of IRONMAN for North America.
