Salomon, a ‘leading four-season mountain sports brand’, has partnered with integrated marketing agency rygr (pronounced rig-er), for its public relations activities in the United States.
Founded in 1947, Salomon offers ‘best-in-class product collections across the footwear, apparel and snowsports hardgoods categories’. The brand’s award-winning S-Lab products for running and skiing aim to empower the world’s leading mountain athletes, including ultra runner and ski mountaineer Kilian Jornet, to explore the limits of human exploration.
“Salomon is on the verge of tremendous opportunity across each of its product categories,” said Jenny Taylor, Salomon’s Brand Manager for the United States. “We have incredible stories to tell at the product and brand levels, and rygr is the perfect partner to help us amplify those messages.”
She continued, “Consumers are hungry to hear more from Salomon and, together with the team at rygr, we’ll be delivering our stories across a range of media and other channels.”
Founded by Brian Holcombe, former associate PR director at Backbone Media, rygr is billed as ‘an integrated marketing agency for passion brands.’
“Whether we’re talking about highly regarded trail running shoes, the Freeski TV franchise or key partnerships with events like Ragnar Trail Relays, Salomon’s importance to year-round mountain sports can’t be overstated,” said Holcombe.
“Salomon enjoys a great deal of brand equity and as long-time fans and integrated marketing pros, we’re ready to stoke the deep connections mountain athletes feel with the brand.”
rygr (pronounced rig-er) is a new media agency for today’s new media world. rygr is a Backbone Group company. It partners with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. The company adds that it ‘excels in the gray zone between paid, earned and owned media.’
