USA Triathlon (USAT) has announced that Thorne Research will become its exclusive nutritional supplements partner, ‘bringing the highest level of dietary science to advance the well-being of the organization’s professional and amateur athletes.’
The partnership, which runs through April 2019, will provide support to the USA Triathlon and USA Paratriathlon National Team Programs, including nutritional supplement products with the highest level of certification by NSF International, baseline prevention and wellness markers consisting of blood, microbiome and genetic testing through WellnessFX, and educational materials.
USA Triathlon’s athletes will have access to expert health data from Mayo Clinic to support the evaluation of supplement usage and understanding of supplement ingredient labels, manufacturing and regulation.
Thorne Research will also provide USA Triathlon annual members with a discount on all products found at usa-triathlon.thorne.com. Members will access the discount code by logging in to their membership account on usatriathlon.org
“Thorne is extremely excited to be a partner of USA Triathlon,” said Paul Jacobson, CEO of Thorne Research. “Triathletes are a special breed of athlete who understand the value of nutritional supplements in their training and competitions.
“We look forward to becoming an integral part of their overall health and wellness regimens. Thorne will work diligently with the coaches, nutritionists and athletes of USA Triathlon to provide the finest quality products to maintain peak performance for these special athletes.”
“Our partnership with Thorne Research represents the first of its kind,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “We are now able to offer our members and elite athletes alike a line of nutritional supplements that is unmatched in its quality and efficacy.
“A years-long vetting process by the US Olympic Committee, as well as Thorne’s close working relationship with the Mayo Clinic, underscored for us their position as the category leader. Our consumer philosophy is also mutually aligned, so educational content is a priority as we engage directly with triathletes about the safe and effective use of nutritional supplements.”
As part of the new relationship, a health resources section is located at usatriathlon.org, featuring a collection of informative articles to serve USA Triathlon’s entire athlete community.
www.usatriathlon.org
www.thorne.com
