Event ticketing platform Billetto has entered into a long term partnership with Challenge Nordic race organiser RaceMakers, where ‘the goal is to ensure further expansion, in a competitive and ever growing market.’ The partnership is stated as ‘the first in a series of significant collaborations Billetto will present this year, all within the sports segment.’
Currently active in 21 countries, the Challenge Family brand is billed as ‘the most rapidly growing long distance triathlon series globally’. The headquarters of Challenge Nordic are located in Denmark – owned and operated by RaceMakers, with Claus Vesterby as the Event Director.
Challenge Nordic covers all of the Challenge Family events that take place in Denmark, Norway, Iceland and Finland, where over 10,000 athletes take part. ‘And in Denmark alone 3,000 volunteers will also be on-board by 2017, to help coordinate the upcoming events.’ Currently there are five events planned across the Nordic region.
Claus Vesterby, Event Director & Partner at RaceMakers said “Partnering with Billetto is very exciting. As an organisation we have set new objectives for the possibilities of our events in the Nordics. In collaboration with Billetto, we will increase the number of participants, while we widen our understanding of the athletes. Together, this will ensure that we are offering our athletes the best product we possibly can.”
A recent focus on the sport industry will aim to position Billetto as ‘the go-to platform for similar organisers, and a synergy effect between events is to be expected, as even more people with sport interests will visit Billetto.’
Mads Rasmussen, Senior Partnership Manager at Billetto added, “The new partnership with Challenge Nordic will not only boost the ticket sales, it will also give the organisation a clearer overview of their target group. Understanding the audience is vital in order to grow, and that is what the Billetto platform is built to do. We are really looking forward to the collaboration with Challenge Nordic – which won’t be the only partnership we present within the sport segment this year.”
Billetto is a VC-backed tech startup based in Copenhagen, London, Stockholm, Oslo, Berlin and Amsterdam. The company notes that it is growing rapidly and is currently expanding operations across all of its markets.
At its core, Billetto is positioned as a simple self-service ticketing platform, designed to make event creation and selling tickets easy. Unlike traditional ticketing services, Billetto adds that it acts as a social and mobile events community, where people can discover local events and follow their favourite artists, venues and promoters.
Since its inception in 2009 Billetto has reportedly grown by more than 400% each year, and now includes brands such as Virgin, Soho House, Vice and Red Bull amongst its 16,000 clients. The company hosts more than 50,000 events annually, and its member community has just crossed the first million.
www.Billetto.dk
www.RaceMakers.dk
