Swim and tri gear specialist TYR Sport has signed up to join Life Time Tri Series as the Official Wetsuit Sponsor.
Life Time ‘The Healthy Way of Life Company’ is a comprehensive health and lifestyle organization. With a portfolio that includes 118 premier gym and health club facilities in 26 US states, athletic events and corporate health services, Life Time ‘helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals each and every day.’
Welcoming competitors of all abilities, the Life Time Tri Series is dedicated to providing a premier triathlon experience, year round, to athletes in picturesque locations throughout the US. With mini event series options in Arizona, Miami and Minnesota, triathletes can even participate in multiple races in the same area. Life Time also offers Kids Tri and Women for Tri events, as well as CEO Challenges and Indoor Triathlons. From free starting line clinics to endurance coaching,
Through its sponsorship TYR will showcase its brand at some of the nation’s most celebrated races and engage with a new audience of athletes and communities along the way.
“We are thrilled to begin our sponsorship of the Life Time Tri Race Series,” said Matt DiLorenzo, Chief Executive Officer of TYR Sport. “As Life Time continues to bring the sport of triathlon to the masses, we look forward to continuing to engineer wetsuits like the TYR Hurricane, that improve performance at every level.”
TYR Sport will be on show at the following 2016 Life Time Tri Series events:
- CapTex, Austin, TX – May 30
- Trinona, Winona, MN – Jun 12
- Minneapolis, MN – Jul 9
- Boulder Peak, Boulder, Co – Jul 10
- New York City, New York, NY – Jul 24
- Maple Grove, MN – Aug 27
- Chicago, IL – Aug 28
- Tempe, AZ – Sep 18
- Miami, FL – Sep 25
Named for TYR, the Norse god of warriors, TYR is committed to… ‘cultivating a culture of greatness, both in and out of the water…. Through vision, pursuit and American ingenuity, we have become a brand synonymous with the athlete.’
As the official uniform supplier and partner of USA Triathlon, and sponsor partner at the 2015 ITU World Triathlon Grand Final Chicago, in September 2015 TYR also showcased the ‘state-of the-art Carbon fabric technology that will be used to outfit elite US triathletes and paratriathletes throughout the 2016 competitive season.’
