UnitedHealthcare is teaming up with IRONKIDS as a presenting sponsor of the upcoming New Hanover Regional Medical Center IRONKIDS North Carolina Fun Run, aimed at inspiring and motivating young people to lead active and healthy lifestyles.
The one-mile and half-mile fun run will take place 17:00 ET on Friday 21 October, at the Wilmington Downtown Riverwalk, where PPD IRONMAN North Carolina triathletes will run on 22 October. On-site registration begins at 10:00, and each athlete will receive a race bib, t-shirt, goodie bag and finisher medal. The cost for registration is US$15 for children aged 3 to 15 years old.
UnitedHealthcare is providing 50 complimentary admissions and a US$3,000 donation to Communities In Schools of Cape Fear to encourage participation. Mascot Dr Health E Hound will make a special appearance at the starting line to officially kick off the fun run.
“Healthy kids have the best chance at becoming healthy adults,” said Garland Scott, CEO, UnitedHealthcare of North Carolina. “We are partnering with IRONMAN to provide an opportunity for families to spend part of their day being active, and to help children in our community live healthier lives.”
This is the fifth year UnitedHealthcare is supporting IRONKIDS in the United States as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. UnitedHealthcare is sponsoring seven one-mile fun runs in 2016.
“The New Hanover Regional Medical Center IRONKIDS North Carolina Fun Run presented by UnitedHealthcare is a great way to introduce young athletes to the benefits of living an active lifestyle,” said Liz Kollar, Global Director of Athlete Development for IRONMAN.
“This event allows the children to feel the thrill of competition in a safe, fun, family-friendly environment.”
IRONKIDS is owned by Ironman brand owner World Triathlon Corp (WTC). After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IRONKIDS relaunched in 2009 with nine events in the IRONKIDS National Triathlon Series. Since the inaugural year, IRONKIDS has seen more than 60,000 participants and has grown to over 40 events worldwide including races in Africa, Asia, Australia, Europe and North America.
The brand represents a ‘multi-dimensional approach to creating positive experiences for athletes, families and communities as well as embodies achievement and determination while fostering self-esteem.’ The IRONKIDS mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle.
