Wiivv Wearables, a specialist in custom fit footwear and adaptive 3D manufacturing, has launched its latest innovation: a custom fit 3D printed full-length insole. With this product expansion, the brand continues to broaden its North American and international sales channels.
Wiivv will be debuting its Custom Fit Full-Length Insoles at The Running Event tradeshow in Orlando, Florida from 30 November to 2 December – where the brand will also launch its retailer and athlete ambassador programs.
“The release of our full-length insole continues to further our vision of making every shoe custom to each customer,” said Shamil Hargovan, Wiivv CEO and Co-Founder. “The demand for our custom fit 3/4 length insoles exceeded all expectations, and the community was immediately asking for a 3D printed solution that could replace their factory or off-the-shelf full-length insoles.”
The full-length insole utilizes Wiivv’s award-winning mobile imaging, biomechanics and digital fabrication technologies. These features have been uniquely designed to replace factory insoles in running shoes, boots and casual shoes for active and everyday pursuits.
The new offering features a REPREVE top layer designed for high impact sports, yielding a ‘first of its kind foam with advance elasticity properties’. The new top layer, equivalent to the style found in high-performance running shoes, is integrated into Wiivv’s proprietary insole customization process.
Sports specialty retailers attending The Running Event will get a hands-on introduction to Wiivv’s innovative product process and distributed manufacturing platform and will receive personalized demonstrations of the Wiivv mobile app. Wiivv’s retailer program, debuting at the show, allows retailers to enter the fast-growing bespoke footwear market ‘without any inventory investments or expensive in-store point of sale costs’. The retailer point of purchase kit will be on display through out the conference.
“Given our athletic performance origins we are very excited to rollout our full-length product and retailer program to the running industry,” added Louis-Victor Jadavji, Wiivv Co-Founder and Chief Evangelist. “This is our next phase in delivering body-perfect lifestyle gear.”
Wiivv Custom Fit Full-Length Insoles retail for US$89 and are available immediately via the Wiivv app now available on iOS and Android, Wiivv.com, and a growing list of Wiivv certified retailers and athlete ambassadors.
Founded in 2014, by Forbes 30Under30 recipients, Shamil Hargovan and Louis-Victor Jadavji, the Wiivv team is comprised of industry specialists in 3D printing and wearable technologies from companies including Apple, EA, HP, Google, Nike and 3D Systems.
Wiivv is headquartered in Vancouver, Canada, and has a 3D manufacturing facility in San Diego, California.
