Award winning polarized performance and casual eyewear company, XX2i Optics, has announced its continued partnership BibRave – a leading race review site and hub for races, runners and endurance brands.
Together, XX2i Optics and BibRave will introduce ‘a wide array of sunglass options to vetted representatives and social media influencers within the running community.’
“Runners are a perfect match for XX2i Optics,” said Paul Craig, President of XX2i Optics. “They are discerning, value conscious consumers that appreciate top quality eyewear at a reasonable price.”
He continued, “You don’t need a lot of cash or fancy gear to step outside your front door for a run, and that’s why XX2i Optics has grown so quickly within the running world. We pride ourselves on crafting amazing sunglasses with even more amazing warranties, something that was even recognized by Outside Magazine when they honoured us with their ‘killer value’ designation.
“BibRave has allowed us to extend our reach by getting our glasses in the hands of top end running ambassadors.”
BibRave’s testers and authentic reviewers give endurance sports brands, such as XX2i Optics, the opportunity to work alongside digitally savvy runners, also referred to as ‘BibRave Pros’. After spending several hours racing and training with XX2i’s glasses, each Pro writes an extensive blog review and provides social media promotion.
In addition to promotional content from individual BibRave ambassadors, XX2i Optics has sponsored four separate #BibChats, which are weekly Twitter chats focused on various topics associated with running and running gear. Due to the success of these educational programs that aim to speak directly to potential consumers, it was seen as an easy decision for XX2i Optics to renew its relationship with BibRave for 2016.
“XX2i has provided our BibRave Pros with some seriously high-quality eyewear,” said Tim Murphy, Co-Founder of BibRave. “A lot of runners don’t know how important having good sunglasses can be, and many think quality means super expensive. Having XX2i as a sponsor has opened up their eyes to the benefits of wearing cool shades, and has proven that you can get fantastic eye protection and style without breaking the bank.”
XX2i upcoming sponsored #BibChats will take place on 16 August and 22 November. These Twitter chats are open to the public, and are positioned as a fun way to stay informed about the latest running gear.
