UK cycling distributor ZyroFisher has announced the addition of Alpinestars to its Fisher portfolio of brands. Alpinestars, an Italian manufacturer of high performance race wear and protection, has appointed ZyroFisher as its exclusive distributor for the UK and Ireland.
With a heritage in motor racing, Alpinestars has expanded its brand across Road, MX, Auto and Cycling collections.
ZyroFisher is a leading UK distributor of parts, accessories and clothing to the UK and Irish cycling markets. This follows Zyro’s acquisition of Fisher Outdoor Leisure to create a portfolio of brands, focused on ‘providing value added service to brand partners and customers’.
Sitting within the Fisher portfolio, Alpinestars will be serviced by an experienced team of Territory Account Managers, and Luke Hammil will serve as the Brand Manager in the UK. Initial stock will be available from ZyroFisher for spring/summer 2017.
Davide Rossetti, Cycling Sales Manager at Alpinestars said “ZyroFisher is recognised as the leading distributor of cycling parts, accessories and clothing in the UK and Ireland. With the support of the team at ZyroFisher, we are looking to maximise the growth of the Alpinestars brand to realise our potential in the UK and Irish markets.”
Ian Calvesbert, ZyroFisher Commercial Director, added, “We are delighted that Alpinestars has chosen ZyroFisher as their distribution partner in the UK and Ireland. Alpinestars is a world famous brand with a legacy in the motorcycle industry, which is also developing market leading products in the cycling industry.
“As Alpinestars partner in the UK, we will be looking to add value to their proposition and working together with the whole team to ensure success.”
www.zyrofisher.co.uk
www.alpinestars.com
