UK bike distributor ZyroFisher has announced a suit of product offerings to assist IBDs as they endeavour to increase consumer loyalty and grow their businesses. With the support of one of the world’s most recognised cycling brands, Santini, ZyroFisher is ‘meeting the challenges that have impacted the sale of bike clothing over the past few years.’
During September and October 2016, retailers will be able to offer their customers an exclusive 25% promotional price discount when purchasing both the Santini Eureka winter bib-shorts and Santini winter leg-warmers.
Supported by a national advertising campaign to attract new customers and instore merchandising, these high performance products can ‘continue to be sold in all seasons at low stock risk’.
ZyroFisher will also be offering IBD only Santini performance jerseys, enabling retailers to offer ‘unique high performance clothing in an ever competitive multi-channel sale environment.’ These Santini jerseys, positioned as being perfect for low light conditions and winter training rides are exclusively available to IBDs and represent ‘excellent value with up to 45% margin’.
ZyroFisher adds that demand for custom kit has never been higher, with over 2,000 cycling clubs currently registered with British Cycling and a further 450 with Cycling Ireland. Santini’s Prontissimo Custom clothing aims to take the strain out of kit design with IBD only semi-custom clothing, hand made to order in Bergamo, Italy.
Customers can choose from five Santini designs to suit their pricing and performance needs. With lead times of 40-50 days and up to 42% margin, IBD only semi-custom is billed as ‘a brilliant way to promote individual businesses and build customer loyalty.’
With Santini’s unique crafted garments, exclusive IBD only promotions and marketing support, ZyroFisher add that it is providing IBDs with the tools to successfully conquer the challenges they face and boost sales.
Jon Sangan, Santini Brand Manager, said, “ZyroFisher and Santini have worked closely together to deliver a collection of superbly crafted garments and exclusive promotions to differentiate the IBD’s premium road clothing offering, presenting consumers with a truly unique experience and improving customer loyalty in stores.”
For further information on the Santini IBD only promotions or to place an order, retailers should contact their ZyroFisher Account Manager.
www.zyrofisher.co.uk
www.santinisms.it
