Sports apparel specialist 2XU has announced its partnership with Life Time, the US nation’s ‘Healthy Way of Life brand’. The partnership names 2XU as the official compression apparel brand of Life Time, delivering performance apparel to its members, staff and trainers in-club and online.
Throughout the course of the partnership, 2XU also will sponsor more than 25 annual running and triathlon events for Life Time.
For more than 25 years, Life Time has provided programming and services to help its members achieve their health and wellness goals. Similarly, 2XU’s performance apparel is designed to ‘multiply human performance’. The 2XU brand’s signature graduated compression claims benefits before, during and after workouts by improving bloodflow, reducing muscle soreness and accelerating recovery.
‘Combining the best of both worlds, this partnership allows Life Time and 2XU to educate consumers on the widespread benefits of compression.’
“We’re proud to be partnering with a high-end performance apparel brand like 2XU, which enables us to both outfit our Team Members, and educate our members on the important role compression-wear and appropriate apparel brings to their training regiment,” said Kimo Seymour, Senior Vice President at Life Time.
“2XU has always been known as a leader in developing performance apparel for the running and triathlon competitor. We are now excited to educate the broader training market on the benefits of our graduated compression for all activities found in Life Time’s athletic resorts,” said Pamela Levine, 2XU North American President.
“The Life Time brand provides the same premium quality and experience we expect from our products and we are tremendously excited to partner with Life Time to serve their members’ needs and improve their quality of life.”
