On the back of unveiling its direct-to-consumer platform earlier this year, Diamondback Bicycles has now introduced a cross border international shipping program. Customers from more than 100 countries can now order Diamondback’s award-winning tri bikes, the Andean and Serios models, direct online.
“We have significant demand for our bikes in key markets, such as Germany, Austria, France, Belgium and Australia,” said Steve Westover, Vice President of Marketing at Diamondback. “We expect the Andean, which gained a lot of attention at the IRONMAN World Championship in Kona last year, to do well, considering its great value and customizable build options.”
The Diamondback Cross Border program is available on both bikes built through the brand’s new Custom Studio, which currently includes the Serios TT bike, starting at US$3,379, and the Andean aero superbike, starting at US$3,999. Later this year, additional models will be available in the Custom Studio, including Podium road race bikes.
Rooted in designs by the award-winning Kevin Quan Studios, the Andean and Serios are regarded for their design and performance. The Andean has reportedly received some of the best wind tunnel results in its category and recently carried Michi Weiss, a Diamondback athlete, to a victory and course record at IRONMAN Maastricht Limburg in the Netherlands.
After ordering a Diamondback bicycle online through the Custom Studio platform, Diamondback’s ReadyRide program delivers the bike to a consumer’s door 95% assembled. Included tools and a comprehensive online support system with chat and how-to videos, means that ‘anyone can build their new bike in a matter of minutes’.
Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback ‘designs and builds performance bicycles for every rider at every level’. With roots in the BMX world, and ongoing innovations in road, triathlon and full-suspension mountain technologies, Diamondback adds that it ‘continues to build a legacy of quality, service, and community’.
