Beeline Bikes, ‘the mobile bike shop that comes to you’, is working with Amazon to provide on-site bicycle assembly and set-up for customers in eligible areas and product categories. Offering convenience and all the amenities of a traditional brick-and-mortar bike shop, Beeline’s mobile platform ‘brings hands-on experience to your doorstep for all your bicycle needs’.
According to the company, working with Amazon supports Beeline’s nationwide US expansion and enhances the accessibility of cycling to riders of all types, aligning with the company’s strong stance that bicycles change lives.
“Our goal at Beeline is to make cycling more accessible by offering a convenient, professional service to our customers,” said Pete Buhl, CEO and co-founder at Beeline Bikes. “More and more consumers are becoming comfortable purchasing online. With that mind-set, Beeline ensures that consumers are able to ride a professionally-assembled, tuned, and safe bike – bringing together the best aspects of brick-and-mortar bike shops and direct-to-consumer online shopping within the bike industry.”
Any Amazon customer who purchases a bicycle of US$500 or more has the option to enlist Beeline Bikes’ assembly services at no extra cost. With Amazon’s growing selection of bikes, Beeline’s team is ‘dedicated to bringing bicycle access, service, and education to as many communities as possible through its personalized approach’.
Other companies Beeline works with include Accell North America (Raleigh and Diamondback Bicycles) and Competitive Cyclist. Beeline adds that working with Amazon helps enhance Beeline’s offerings to a wide spectrum of cyclists – ranging from novice riders to families and core enthusiasts.
“Beeline’s network of mobile bike shops is quickly growing in many markets by collaborating with local bike shops who are adding ‘mobile’ to their traditional brick-and-mortar presence,” added Pete Buhl. “As bicycle brands and bicycle consumers go increasingly online, ‘mobile’ and ‘service’ will become the cornerstones of the industry.”
