Performance sock specialist Feetures has confirmed a new partnership with Fleet Feet Sports, a leading franchisor of locally owned and operated running stores across the US. The partnership designates Feetures as an official vendor partner of Fleet Feet Sports and the retailer’s 170 locations in 38 US states.
“At Feetures, we have long recognized that Fleet Feet is a great company and an example of an organization that is doing everything right,” said Feetures’ President, Hugh Gaither. “Their franchisees have created some of the best running stores in the country, and we’re thrilled to be aligned with their goals and to support their future growth.”
“Over the past decade, Hugh and the team at Feetures have tirelessly supported our stores and the channel as a whole,” added Joey Pointer, CEO of Fleet Feet Sports. “They continue to focus on ways to grow the sock category, introduce new products that resonate with runners, and create meaningful initiatives that help our stores. We’re excited to now count them now as one of our official vendor partners, and look forward to working with them on programs that drive continued growth.”
As a Fleet Feet Sports official vendor partner, Feetures joins 21 other brands in receiving, among other benefits:
- Enhanced support from Fleet Feet Sports for the development of sales, marketing and service programs;
- Exclusive staff training and education opportunities at national and regional Fleet Feet Sports events;
- Inclusion into the brand’s national marketing calendar; and
- Promotional opportunities through fleetfeetsports.com, including the brand’s email and social media platforms.
“Over the years, we have developed a strong relationship with many of the Fleet Feet franchisees,” said Dan Gardner, National Sales Manager for Feetures. “Becoming a vendor partner is essential for our continued growth in run specialty.”
As an innovator in sock technology, Feetures notes that it has ‘grown into a run specialty category leader due to patented targeted compression that lifts and supports the arch, moisture wicking fibres and a seamless toe to avoid blisters.’
Feetures has been family owned and operated since 2002. Based in North Carolina, Feetures’ collection of running and performance lifestyle socks are designed to provide durability and style for all day comfort in all activities.
Founded in 1976, Fleet Feet Sports is the largest franchisor of locally owned and operated running stores – with 170 locations in 38 US states and a national headquarters in Carrboro, North Carolina. Committed to offering expert advice, intelligent products, personalized solutions, robust training programs, and 24/7 brand access at fleetfeetsports.com, each Fleet Feet Sports location ‘serves runners based on the belief that Running Changes Everything’.
www.feeturesrunning.com
www.fleetfeetsports.com
