HydraPak – the creator of ‘innovative hydration solutions for performance-driven people’ – and Access Fund, the national advocacy organization that keeps US climbing areas protected and accessible to the public, have partnered to support public land conservation through awareness and charitable fundraising at Outdoor Retailer Summer Market 2017.
HydraPak will produce 500 limited-edition, co-branded STOW 500ml bottles designed by Igawa Design exclusively for Outdoor Retailer. Each bottle will be given away to attendees, for a requested US$5 donation with 100% of the proceeds going directly to Access Fund’s public land conservation efforts.
The bottles will be a commemorative piece of memorabilia for the last Outdoor Retailer in Salt Lake City, and are intended to keep participants of the ‘This Land is Our Land’ March hydrated while they support the cause on Thursday 27 July.
“We know public land conservation is the hot button issue at Outdoor Retailer this year – but it’s a cause we’ve supported for years – so we wanted to make sure we remained involved in a tangible way,” said Matt Lyon, CEO of HydraPak. “Access Fund helps protect climbing on public lands, so we’re pleased to support their advocacy work through fundraising with our climbing-specific STOW bottle.”
The STOW is a new flexible bottle made by HydraPak debuting at Outdoor Retailer for spring 2018. Available in 500ml and 1litre sizes, the STOW is a soft-walled bottle that flattens and rolls up when empty, making it ‘80% lighter and easier to carry than a hard bottle’. Its minimal design and durable construction allows users to pack it where most hard bottles won’t fit. The product is positioned as being ideal for camping, hiking or backpacking, with a ‘spill-proof nozzle [that]makes for convenient drinking no matter the activity’.
“It felt like a natural fit to partner with HydraPak to defend our climbing areas,” said Michael Allen, Development Director at Access Fund. “They push the boundaries of hydration with products that athletes and climbers alike rely on to perform at their peak. Every critical dollar raised toward this initiative will help support Access Fund’s advocacy work around Bears Ears and all our National monuments.”
Renowned for its expertise in manufacturing with TPU, HydraPak produces a broad range of purpose-built flexible bottles, soft flasks and reservoirs. Through its own branded products and partnerships with dozens of OEMs, HydraPak’s focus categories include the outdoor, mountain biking, running, winter sports, tactical and adventure travel markets.
The special edition ORSM STOW bottles will be available at the HydraPak (#5031) and Access Fund (#3050) booths while supplies last.
www.hydrapak.com
www.accessfund.org
www.igawadesign.com
