Sports nutrition and hydration specialist nuun has unveiled its latest innovation, Vitamins, which the company states addresses the needs of daily wellness and healthy hydration. nuun has applied its specialism in ‘optimizing hydration with clean ingredients for athletes by developing a product line for everyone looking to live a healthy life’.
nuun Vitamins is ‘formulated with the vitamins and minerals the overall population is most deficient in, plus the optimal balance of electrolytes for everyday activity’.
nuun adds that ‘75% of the United States is chronically dehydrated – with the majority of fluids adults and children consume lacking the nutrient density they need and littered with added sugars.’ This has been linked to heart disease, diabetes and obesity as well as decreased cognitive and athletic performance.
“Our society is in a critical state with preventable chronic diseases at an all-time high,” said Kevin Rutherford, President and CEO of nuun. “At nuun we strive to create positive change and developed Vitamins as part of our continued efforts to help reverse these trends.”
nuun Vitamins is an effervescent, self-dissolving tablet that is added to water and consisting of 11 vitamins and minerals that are the most under consumed micronutrients within the overall public and those that athletes need to consume in larger quantities. These include vitamin A, C and E for immune function and antioxidant support, B12 and folate for energy metabolism and minerals, magnesium and calcium for muscle function and bone support.
The vitamin levels are 25-50% of the recommended daily value in order to maximize nutrient absorption. Fluid delivery is optimized given the complete electrolyte blend and addition of non-GMO cane sugar. nuun notes that Vitamins has very low sugar with only 2g per serving and 10 total calories.
“Given the research and development of our Active line, we have optimized waters’ ability to hydrate and transport nutrients into the body,” added Vishal Patel, Chief Nutritionist for nuun. “With Vitamins we learned our complete electrolyte profile with the correct vitamin blend could have a synergistic improvement on immune function and healthy hydration.”
nuun Vitamins is available in four non-caffeinated flavours: strawberry melon, blueberry pomegranate, grapefruit orange and tangerine lime and two caffeinated options; ginger lemonade and blackberry citrus. The caffeine is 40 mg of organically sourced whole leaf green tea extract. Each tube of nuun Vitamins contains 12 tablet servings with a retail price of US$6.99. The line will be available at Whole Foods, Sprouts, Kroger, REI and other natural, grocery and sports specialty retailers across the US.
