UK-based media agency PR Sphere has signed up EQ Nutrition, an Informed Sport Product Quality Assurance supplement for training and nutrition support. The EQ brand is dedicated to quality and safety, and is seen as a good addition to the PR Sphere current elite roster of Olympic and Paralympic athletes, and sports and health & fitness experts and organisations.
EQ founders Simon Stevens and Steve Howarth said of the partnership that “Achieving excellence in performance is intrinsic to the EQ brand’s core beliefs and therefore off the back of their current client’s success, having PR Sphere on board to manage our media communications and activations such as Anthony Joshua and Wasps Ruby and Netball, is a brilliant fit. We have some exciting plans in the pipeline with our current ambassadors and new product launches, so are looking forward to working collaboratively on those.”
PR Sphere’s PR Director Louisa O’Riordan added “As the UK’s market leader in nutrition we are thrilled to have EQ Nutrition on board and believe that are great synergies between both brands. Our years of experience working closely with both elite athletes and trainers, combined with our influence working across sports, health & fitness, meant that working together was a natural fit to take EQ to the next stage in their brand development.”
www.EQNutrition.com
www.PR-Sphere.com
