RockyMounts has started shipping its new line of bike security products to independent bicycle dealers and distributors ahead of schedule. Five months ago, RockyMounts announced its first product venture outside of the rack category, and debuted its bike security line at Interbike 2016. The collection of 24 locks, originally slated to ship in March, has arrived ahead of schedule and begun shipping to retailers and distributors this month.
“From the beginning, when we introduced this line at last year’s Interbike, response has been terrific,” said RockyMounts Sales Director Rod Judd. “It’s very fulfilling to see these first orders leave the warehouse.”
He continued, “In addition to selling the locks directly to shops and through our new sales reps on the East Coast, we’ve partnered with three distributors: Bicycle Technologies International, Hans Johnsen, and J&B Importers.”
Judd argued that a blanket sales approach will help the line gain maximum exposure, as will RockyMounts’ appearance at the Sea Otter Festival in April 2017.
The security line, originally scheduled for March delivery, includes 24 U-locks, cable locks, folding locks and padlocks. They are rated on a 1 – 10 security rating scale based on use scenarios such as college campuses, residential neighbourhoods, and high-density urban areas. The line is RockyMounts’ first expansion beyond the rack category.
One of the locks with the highest security rating is the Compton, a beefy CNC machined stainless steel U-lock with an 18mm shackle. With an MSRP of either US$119.95 and US$149.95, the Compton lock is available in standard 3.3 inches by 5.1 inches or large 4.5 inches by 7.2 inch sizes; its shackle is coated with clear rubber to protect bikes.
RockyMounts’ Carlito U-Lock bears the distinction of being the ‘lightest U-lock on the market’, weighing less than one pound. With a security rating of 4 and an MSRP of US$39.95, this 13mm alloy lock is designed for use in universities in residential settings. It fits in a back pocket, on handlebars, or inside a backpack, making it ‘a perfect choice for commuters’.
RockyMounts’ Hendrix Bike Lock is a folding lock and positioned as a security solution for large cities and universities. Its push-button operation enables easy opening and closing. At an MSRP of US$69.95, it features hardened 3mm steel plates with a rubber coating and a daisy chain design that folds to fit in the included water bottle cage mounting bracket. Its security rating is 7.
