Italian eyewear and accessories specialist Rudy Project has announced a new sponsorship with the Trek Segafredo cycling team for the 2017 season. As official sunglasses partner, Rudy Project will provide athletes and staff with its top of the line eyewear and prescription solutions.
“This sponsorship represents an important investment for our company,” explained Cristiano Barbazza, President of Rudy Project.
“We are proud to strengthen our involvement in pro-cycling – backing a UCI World Tour Team such as Trek-Segafredo. Rudy Project and Trek Segafredo are international brands that fit perfectly together sharing an innate passion for racing at the highest level.”
Rudy Project designed a special edition of its Tralyx sunglasses that features the Trek-Segafredo team colours and logo. The team riders will use Tralyx during competitions and training. Tralyx has already proven popular thanks to a lightweight styling and focus on comfort combined with an ‘unobstructed wide peripheral field of vision’.
Tralyx also mounts Rudy Project state of the art lenses technology such as RP Optics Multilaser and ImpactX2 unbreakable photochromic lenses.
After the races, both during podium ceremony and events, the whole team will wear a special edition of the brand’s lifestyle Spinhawk sunglasses. Plus, Rudy Project will equip its prescription solutions for athletes and staff who suffer from vision problems.
Luca Guercilena, General Manager of Trek-Segafredo said “Everybody knows Rudy Project is one of the best eyewear companies in the world, so I am really happy to partner up with them for the upcoming season. Rudy Project is of course not new to cycling, they have built an impressive experience in the cycling world, so I am sure they will be able to offer us not only the best product but also the best support possible for our riders.”
www.rudyproject.com
www.trekfactoryracing.com
