Beeline Bikes, ‘the mobile bike shop that comes to you’, has partnered with Summit Bicycles, ‘the largest local bike shop in San Francisco/Silicon Valley’. As part of a new deal, Summit will aim to serve the needs of cyclists and riders of all types with five existing brick-and-mortar stores, and a fleet of seven mobile bike shops servicing customers from San Francisco to Santa Cruz, California.
The Beeline/Summit tie-up ‘provides customers a complete omni-channel experience, serving their needs online, in the shop, and at their home or office’.
“With decades supporting cyclists in the Bay Area, I’m proud of Summit’s track record providing a great customer experience across all our locations,” said Ian Christie, owner of Summit Bicycles. “With the addition of Beeline, we are uniquely positioned to extend our reach and customer-friendly approach to the neighbourhoods, corporate campuses, and local events in our communities.
“The bicycle industry is changing – Summit will stay on the leading edge when it comes to customer service and getting more people out riding bikes.”
In a release from Beeline, the company notes that… ‘Beeline’s customer acquisition network and national e-commerce partnerships drive new profitable customers to the Beeline eco-system. As online bicycle sales continue to grow, Beeline extends the convenience of the online purchase right to the customer’s doorstep with one-of-a-kind, on-site assembly and personalized bike setup by friendly professional bicycle experts.’
“With the maturity of the Beeline mobile service model and e-comm partnerships, we’ve had tremendous interest from existing brick-and-mortar retailers seeking to complement their traditional business by reaching new ‘non-bike shop’ customers,” said Pete Buhl, co-founder and CEO of Beeline Bikes.
“We are excited to partner with local bike shops who are looking to the future – Ian and Summit Bicycles epitomize the forward thinking mind-set that we need to grow the bicycle industry and promote a healthy lifestyle through cycling in communities around the country.”
Beeline’s e-commerce partners include: Raleigh, Diamondback Bicycles and Competitive Cyclist, and it aims to offer a wide spectrum of bicycles to everyone from novice riders to families and core enthusiasts.
“Beeline has been tremendously cooperative in developing a program that works well for Independent Bicycle Dealers, ensuring success and profitability if done right,” said Summit’s Ian Christie. “We are excited and lucky to have this opportunity.”
