Triathlon industry organization, Triathlon Business International (TBI), has announced its list of activities in the 20,000 square foot Triathlon Pavilion at Interbike running from 20-22 September. The Triathlon Pavilion is a dedicated space located in Bayside B at North America’s largest bike trade show that brings together all things multisport, providing a resource to bicycle retailers and manufacturers on how to reach triathletes, an important segment of the bike industry.
Interbike 2017 returns to the Mandalay Bay Convention Center in Las Vegas, beginning with OutDoor Demo in Boulder City, Nevada, on 18-19 September 2017, followed by the Interbike Expo on 20-22 September 2017.
Within the Pavilion area of the show, TBI has created a Lounge space (#8295) that will host six workshops, its annual Pinot & Pints reception (Wednesday, 17:00 local time), coffee mornings and a place for meetings and networking. TBI adds that the Triathlon Lounge offers multiple opportunities to learn new things, make new contacts, talk to new resources and potentially make an unexpected deal.
Triathlon Pavilion Workshop schedule:
Wednesday, 20 September
10:30 – After 40 IBD shows in 14 months, which ibds are nailing it, and how? (speaker)
Dan Empfield, Editor/Publisher, Slowtwitch.com
12:30 – The (big!) future of draft-legal and gravelplus in the retail tri market (speaker)
Dan Empfield, Editor/Publisher, Slowtwitch.com
15:30 – How to Inventory Right for Tri in 2018 (panel)
Moderator: John Duquette, USA Head of Sales and Operations, blueseventy
Panellists: Cid Cardoso, Jr., Owner/President, Inside-Out Sports; Richelle Love, Co-owner, Tri-It MultiSport, Canada; Christine Meyer, Buyer, Women’s Apparel, Velotech
Thursday, 21 September
10:30 – Why do these retailers enjoy top loyalty from their stakeholder communities? (panel)
Moderator: Rose Serpico, Co-owner, Tri-It Multisport, Canada
Panellists: Rich Burns, Owner, Rocklin Endurance Sports; Gary Wallesen, General Manager, Athletes Lounge Brand, AthletesLounge.com; Mike Collins, Founder/Head Coach, Multisports Orange County; Ryan Coehlo, Owner, USA Productions
12:30 – The high-end tri market as a service department profit Engine (panel)
Moderator: Mike Plant, Founder/President, MPA Event Graphics
Panellists: Philip Casanta, Co-Owner, Hypercat Racing; Jim Manton, Owner, ERO Sports; Trent Nix, Co-owner, Tri Shop
15:30 – How aerobars have replaced frames as the determiner of bike fit (speakers)
Speakers: Dan Empfield, Editor/Publisher, Slowtwitch.com and Scott Warren, Sr. Product Manager, Cobb Cycling
Interbike 2017 runs from 20-22 September at the Mandalay Bay Convention Center, Las Vegas, Nevada. TBI initially joined forces with Interbike in 2012 to host the Triathlon Pavilion, originally a 5,000 square foot area, making 2017 the sixth consecutive successful year of collaboration between the two entities. The show is the largest annual gathering of the bicycle industry in North America. Show hours are 09:00 – 18:00 Wednesday and Thursday; and 09:00 – 14:00 on Friday.
Triathlon Business International is ‘the world’s leading organization dedicated to promoting the sport and business of triathlon’. Founded by a coalition of industry leaders, TBI’s mission is to leverage the knowledge, talent and resources of the leaders in triathlon to the benefit of the sport and the industry. Its overarching goals are to increase and retain advocates of and participants in triathlon, and to foster a positive image of the sport globally.
www.triathlonbusinessintl.com
www.interbike.com
