Brakes and cycling accessories specialist, TRP has today announced the launch of its new website, which is updated to include video content, more detailed product descriptions and enhanced images; plus the new design is optimized for mobile and tablets.
The TRP Cycling website is designed to offer a complete user experience so all product and company information is easy to access for all customers, media and distributors. At the click of a button, users can also see which riders and teams are relying on TRP to achieve their podium ambitions for 2017-18, including top-level mountain bike riders Aaron Gwin and Rémy Métailler.
Key products now have video content to help showcase and explain the products’ technical details. Each product has a detailed list of specifications and compatibility information for quicker and clearer ordering of any replacement or upgrade items, ‘offering a simple process for anyone, anywhere in the world’.
“We believe these improvements will boost the experience of all our customers online,” said Lance Larrabee, TRP Managing Director. “The video content in particular is there to be shared and to deepen the knowledge and understanding of the TRP range.”
With more than 20 years’ experience, TRP designs and makes high quality cycling components for some of the most demanding riders around the world, across mountain bike, road, time trial/triathlon and cyclo-cross. The company works closely with riders such as second place Red Bull Rampage finisher Antoine Bizet, American downhill racer Neko Mulally, French freerider Rémy Métailler, and five-time UCI Downhill World Cup Champion Aaron Gwin, to ‘develop products that set new industry standards for performance, reliability and precise control’.
