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Verve Cycling expands distributor representation in the UK

Verve InfoCrank M30 with new AERO Verve Chainrings 2016

Verve Cycling, the designer and manufacturer of the InfoCrank, has announced an expansion of distribution capabilities in the UK by appointing Jam Cycling as a further distributor.

Jam Cycling, formed by ex-Verve Cycling UK Manager, George Galbraith will focus on distribution to local bike shops, clubs and groups in the UK – while Moore Large, current distributor of the InfoCrank in the market, will keep on distributing Verve’s products through its network of shops and stores.

Galbraith has extensive experience with the InfoCrank and seeks to support local markets with his knowledge of the technology and its applications.

Bryan Taylor, President of Verve Cycling said, “Verve differentiates its support for the local bike shop by ensuring that its representatives understand why a true and precise power meter always leads to significant improvement in riders’ performance and enjoyment on the bike. I am very confident that Jam Cycling will help the bike shops understand why the InfoCrank is well worth the investment by their customers.”

George Galbraith, founder of Jam Cycling added, “The InfoCrank is a game changer for true and precise power measurement; and after years of working with the Verve team, now is the time to focus entirely on bringing this product to the UK market. It is attested to and endorsed by the Great Britain Cycling Team and now is the time for the amateur cyclist to benefit from the technology.”

www.vervecycling.com
www.jam-cycling.com