Taking place on 7-8 June 2017, a conference organised by the World Federation of the Sporting Goods Industry (WFSGI) and industry journal Bike Europe takes place in Porto, Portugal. The main theme of the 2-day International Conference is ‘consumer centricity and increasing speed to market abilities of the bicycle and e-bike industry’.
International sporting goods trade association WFSGI notes that the bicycle industry is shifting its focus: from dealers to consumers. Online sales continue to grow rapidly for all sorts of products – including bicycles and e-bikes. With this in mind, consumer centricity is the prerequisite for new business models triggering a switch to omni-channel distribution strategies. The conference in Porto, named World Cycling Forum, aims to address the profound consequences of the trend to consumer centricity.
Putting Internet browsing consumers into perspective
At the World Cycling Forum 2017 a series of experts will put Internet browsing consumers into perspective and help explain what their near future decisions will do to the bike retail sector. As WFSGI adds, ‘The need for speed also changes production. What’s going to happen here? Is reshoring viable and is with that an all-out robotization inevitable?’
The conference will seek to gain answers to these big questions, where an interactive format as well as a series of events suited for networking, will promote an industry-level dialogue.
Targeting top managers
The World Cycling Forum is targeting top managers and decision makers of bicycle and e-bike manufacturers in Europe, US and Asia. The conference is geared towards purchasing, procurement, supply chain directors and managers; CEO’s, COO’s and MD’s of P&A manufacturers and distributors in Europe, US and Asia; decision makers at retail chains, retail cooperatives, retail franchisers as well as industry associations and stakeholders.
Conference program
The World Cycling Forum 2017 includes a small scaled exhibition. Also other companies presenting their latest initiatives on reshoring production from Asia to Europe will be highlighted. The conference program also includes interactive panel debates and Q&A sessions; a workshop; lunches; cocktail party as well as a dinner cruise on the Douro river.
Price
Entrance fee WFSGI members: €850 (including dinner cruise, 2x lunches)
Bike Europe paying subscribers: €1,050 (including dinner cruise, 2x lunches)
Others: €1,250 (including dinner cruise, 2x lunches)
