ZyroFisher and Vittoria have announced an exclusive distribution deal, effective from 1 March 2017, in the UK and Ireland. Vittoria’s tyres, wheels and inner tubes, for on and off-road, will now be handled by ZyroFisher.
ZyroFisher is a leading UK distributor of parts, accessories and clothing to the UK and Irish cycling markets. It is focused on providing value added service to its brand partners and customers. Vittoria will sit in the Fisher portfolio of brands, and Luke Hammil serve as Vittoria Brand Manager.
In 2016, Vittoria ‘revolutionised tyre performance and durability through the use of graphene technology in both tyres and wheels, demonstrating their commitment to innovation and performance.’
Rene Timmermans, CEO of Vittoria said “ZyroFisher are the leading distributor of cycling parts and accessories in the UK and Irish markets. We are looking forward to building on the great work we have already achieved with the team at ZyroFisher to maximise our reach within the UK and Irish dealer base and bringing our full product range to a growing consumer base.”
Nikki Hawyes, Head of Brands at ZyroFisher, Fisher Portfolio, said, “We have been very impressed with Vittoria’s investment and dedication in developing innovative products exclusively for cycling. We are delighted to secure the exclusive distribution of Vittoria’s full product range in our market and are looking forward to working closely with the brand to add value to their proposition.”
Stock of the complete collection of Vittoria tyres, wheels and inner tubes is now available from ZyroFisher.
