UK distributor ZyroFisher has announced an exclusive distribution deal with OTE Sports, and will position the brand within its Fisher portfolio across the UK and Ireland. British firm OTE Sports launched in 2013 with a range of nutrition products that are ‘naturally flavoured, highly functional and importantly taste great’.
ZyroFisher is a UK distributor of parts, accessories and clothing to the UK and Irish cycling markets. The company was formed following Zyro’s acquisition of Fisher Outdoor Leisure to ‘create an unparalleled portfolio of world-class brands, focused on providing value added service to their brand partners and customers’.
Sitting within the Fisher portfolio, OTE Sports will be serviced by an experienced team of Territory Account Managers; and Ben Stowe will serve as the Brand Manager in the UK. The ZyroFisher-OTE partnership follows the cessation of PowerBar distribution by ZyroFisher last summer.
Matt Harrison, OTE Managing Director, said “ZyroFisher is renowned for being the leading distributor of cycling parts, accessories and clothing in the UK and Ireland. This partnership is a natural step in the growth of our brand and the support of ZyroFisher will enable us to maximise our potential in the market.”
Nikki Hawyes, Head of Brands – ZyroFisher, Fisher Portfolio, said “We are extremely pleased that OTE Sports has chosen ZyroFisher as their distribution partner in the UK and Ireland. As a young and growing company, OTE Sports are helping to make using sports nutrition simpler and we are looking forward to working with them to help consumers fuel, perform and recover better.”
Initial stock will be available from ZyroFisher from January 2017.
www.zyrofisher.co.uk
www.otesports.co.uk
