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Bkool in virtual cycling partnership with Challenge Family

Challenge Roth Triathlon - Solar Hill - Photo by Stephen Pond - Getty Images

Spanish bike trainer firm Bkool has announced a virtual cycling partnership with Challenge Family. From this month, the bike legs of several of Challenge Family’s international triathlons will be filmed and uploaded onto the Bkool virtual cycling simulator for competitors and fans to ride on their Bkool Smart bike or turbo trainer.

Using the GPX data from the races, Bkool will upload the courses to its simulator subscription service – with the full set of Challenge Family races to be included on the simulator by December 2019. The trainer company adds that this partnership will give triathletes training for a Challenge Family event ‘the opportunity to practice the actual route profiles and perfect their technique on iconic climbs and descents.’

Commenting on the partnership, Luke Gold, Marketing at Bkool said “We’re extremely excited to work with Challenge Family. With an incredible roster of races and elite line-ups to rival the World Championships, Challenge are fast becoming the most exciting race organiser in all of triathlon. We hope that this partnership will add an extra dimension to both the Bkool Simulator and the Challenge Family races, allowing competitors and fans to practice their favourite races all year long.”

Over the coming weeks, the Bkool and Challenge Family partnership will see the following races added to Bkool simulator:

  • Challenge Roth
  • Challenge Geraardsbergen
  • Challenge Madrid
  • Challenge Taiwan
  • Challenge Davos Festival

Zibi Szlufcik, CEO at Challenge Family said “Partnering with Bkool is a fantastic opportunity for both our competitors and fans. As well as giving Bkool users a competitive edge in our races through practicing the routes, it will also open up the full Challenge Family portfolio allowing users to trial a race before purchasing entry.”

All Challenge Family competitors will also be offered a 10% discount on all Bkool products to ‘make sure they have the edge on their competitors during the bike leg of the course’.

Bkool is a technology company that creates interactive and innovative solutions for sports and video gaming. In the field of cycling, it has developed an advanced trainer and simulator. The simulator lets cyclists ride routes in a 3D virtual environment alongside other cyclists connected in real time. With the simulator, users can experience the same sensations they would have on the road. Bkool’s 3D World technology ‘simulates any route in the world in 3D and recreates the actual elevation of the terrain and the details in the landscape’.

The company’s 3D Real Weather technology also recreates the weather in real time on any route. Bkool is available in seven languages, including Chinese and Japanese, and distributes its products worldwide.

www.bkool.com
www.challenge-family.com