KOO, the sister brand of KASK cycling helmets, has unveiled a new website, kooworld.cc, that showcases the brand’s collection of premium eyewear. KOO adds that its ‘goggles and sunglasses are designed for people who want to stay stylish and lead an active outdoor lifestyle’.
At the core of KOO’s mission lies a commitment to offer cutting-edge products, entirely designed and crafted in Italy, which ‘seamlessly blend technological excellence, superior materials and an iconic design’. All KOO sunglasses and goggles are ‘developed and manufactured to the highest standards and put through rigorous testing to ensure consistent quality and safety’.
The website will encompass a collection of outdoor and sport ranges and will initially present four goggles and two sunglasses. The sunglasses, named Open and Open Cube, will sit alongside Enigma goggles. The new site will offer a ‘compare feature’ for sunglasses, with each product page displaying a full list of features and innovations.
Premium Zeiss lenses are fitted as standard for clarity and protection. KOO adds that all of the performance Zeiss lenses ‘combine superior optical quality, extreme durability and versatility as well as a distinctive design’.
Zeiss developed the optics used for all KOO sunglasses featuring durable, scratch-resistant materials and a specific advanced colour technology to enhance and tune visibility in varying weather conditions. ‘Dedicated tests have been carried out and the highest manufacturing standards have been met to ensure unparalleled performance in terms of clarity, strength, visual comfort and protection from sunlight and other damaging items.’
