Global technology brand Garmin is gearing up for its second-year collaboration with the UK’s biggest mass participation running event series, Great Run.
Garmin’s three-year partnership covers all Great Run events across the UK for both adults and children. This includes the Simplyhealth Great Newham London Run, Europe’s biggest 10K; the Simplyhealth Great Manchester Run, which this year welcomes participation from Sir Mo Farah; and ‘the world’s biggest half marathon’ – the Simplyhealth Great North Run.
New for 2018, Garmin has been announced as the title sponsor for the Great Ireland Run, which includes 5K, 10K, Mini and Junior events. Taking place on Sunday 15 April, the event will see thousands of runners of all ages and abilities make their way through the surroundings of Europe’s largest urban park, Phoenix Park in Dublin.
Garmin has a rich heritage in running technology, with the first Garmin forerunner 101 launching in 2003. The brand has built strong relationships with the running community over the years and ‘understands the technological needs of runners of all ability’.
Garmin’s Head of Marketing Richard Daish said “We are delighted to be continuing our partnership with Great Run and to be named as the title sponsor of the Great Ireland Run. With the Run Series’ wide range of distances and our diverse range of products, ranging from beginner to elite level, we are dedicated to supporting and encouraging runners of all abilities. Last year, we saw thousands of runners push themselves to Beat Yesterday; we hope that in 2018 we can inspire even more.”
The Great Run series has had more than four million people take part since it began in 1981, with events ranging from family activities to 5K, 10K, half marathons and marathons. The events offer competitors of all abilities the chance to take part and compete against the world’s best athletes – as well as raising millions of pounds for charity.
This year’s series will commence with the Junior Great Edinburgh Winter Run on Saturday 13 January, followed by events taking place in cities throughout the UK and Ireland including Edinburgh, Dublin, Birmingham, Manchester, Bristol and London. The 2018 series will conclude with the Simplyhealth Great South Run on Sunday 21 October, which was last year opened by Garmin ambassador and double Olympic champion, Dame Kelly Holmes.
Nicky Homes, Commercial Director of the Great Run Company said, “We’re delighted to extend our partnership with Garmin for the second year. Like us, Garmin believes in supporting everyone as they work towards achieving their own personal activity goals, and we are sure this will resonate with runners taking part in the event.”
www.garmin.com
www.greatrun.org
