LA Tri Club, one of the largest and premier triathlon clubs in the United States, has announced a new partnership with sports apparel and compression specialist, 2XU. The partnership is designed to provide LA Tri Club’s member base with the advanced graduated compression, sports performance and recovery apparel, ‘allowing them to train harder and recover faster’.
2XU is founded in innovation and constantly working with sports science institutions, athletes and coaches to produce world leading products. Since 2XU’s inception in 2005, the brands’s garments have ‘graced the bodies of multiple world champions, received appointments as the official compression partner to worldwide sporting organizations, and been the secret recovery weapon to most professional basketball and football teams.’
“2XU is well known within the triathlon community for being an essential product for athletes to perform at their best,” said Pamela Levine, 2XU North American President. “We are excited to further grow our roots within the sport, especially in our backyard with LA Tri Club.”
She continued, “The membership base of LA Tri Club is committed to excelling in their sport, and we’re proud to help them do so with our co-branded, premium products.”
The newly formed alliance kicks off with a series of grassroots events, co-branded track nights and educational events such as a members only evening at 2XU’s new Century City retail store. Additional exposure is bolstered through a communication plan to the LA Tri Club subscriber network, expansion of the ambassador program and construction of a custom LA Tri Club co-branded line of products.
“LA Tri Club is very excited to partner with 2XU, the leader in sports compression and high-end sports apparel,” said Deb Carabet, Managing Director for LA Tri Club. “We are always looking to give our athletes the best choices when it comes to sports apparel. 2XU not only helps them to train at their best, but also helps them to recover faster so they can get back out there.
“We are glad to have them in our own backyard and are looking forward to providing our athletes with the best in sports apparel for years to come.”
