Ahead of Eurobike, Gruppo Media (the company behind the Rouleur Classic show and Rouleur magazine) is launching Directeur. The new operation is positioned as a ‘creative and content marketing agency offering clients innovative content expertise across video production, design, branding, brand strategy, contract publishing, audience development services and consultancy.’
This new agency is already working with a number of high profile cycling and luxury brands. Bruce Sandell, MD of Gruppo Media said “Rouleur’s brand values and our unique network of creative talent has drawn us into closer, consultative relationships with brand owners – the launch of Directeur is a natural evolution of this growing part of our business.”
Meanwhile, tickets for the 2018 Rouleur Classic, taking place in London on 1-3 November are on sale now and ‘selling fast’. The reduced ticket price for the opening night is ‘proving particularly popular with Thursday night the biggest seller so far.’
Further afield, Gruppo Media adds that it is in ‘advanced discussions with a number of partners and venues to stage the Rouleur Classic in Australia, Europe, the Middle East and North America. Bruce Sandell, added that “Since completing the deal to buy out our JV partner (Telegraph Events) we have been evaluating where to take the Rouleur Classic. There has been huge interest from cities throughout the cycling world, watch this space.”
