Sports apparel specialist ODLO UK has signed 14 athletes to become Odlo International key ambassadors.
Following a search to expand the ambassador pool as part of the #ODLO100 initiative, the Norwegian premium sportswear brand has hand-picked individuals across an eclectic array of disciplines, including ultra running, as well as dance, yoga and canicross – a far cry from the field of skiing, for which Odlo is most well-known.
The new ambassadors are being recruited to help drive brand awareness within the UK as well as ‘reflect the values and philosophy of the brand’, which recently launched its Futureskin base layer range in partnership with Zaha Hadid Design at ISPO 2018.
“We have chosen these athletes as Odlo is known for supporting and championing sporting endeavours,” said James Clark, Country Manager at Odlo UK & Ireland. “We are delighted to start working with such an exceptional group of athletes and performers, and excited to branch out into newer fields such as acrobatics and dance. These athletes will be actively contributing to the #ODLO100 initiative, which is a campaign we have selected to find 100 inspirational people worldwide to represent the brand.”
Key influencers for 2018 include:
- Robbie Britton – Ultra Running
- Justin Taylor-Tipton – Freestyle skiing
- Scott Wilson – MTB and BMX
- James Webb – Freestyle skiing
- Ty Farrer – Marathon running
- Eloise Crowley – Cycling and triathlon
- Gabrielle Cocca – fitness advocate and performer
- Jon-Scott Clark – Dance and acrobatics
- Agata Zaremba – Canicross
- Ella Tipton-Taylor – Freestyle skiing
- Natalie White – Ultra running
- Zac Smith – Dancing and tricking
- Jack Horner – Circus and events
- Sylvia Garcia – Yoga and fitness
