Trek Bicycle has announced that, in partnership with its network of North American retailers, the company will increase its investment in the ‘fastest growing youth sport’ in the US, mountain biking, to establish NICA (National Interscholastic Cycling Association) leagues nationwide across the US.
The additional funding will accelerate NICA’s expansion efforts by supporting existing leagues, establishing a solid financial foundation for new leagues and to support the development of league coaches and directors. With an annual growth rate of over 30% reported, over 15,000 middle and high school student-athletes compete in 22 NICA leagues in 21 US states.
“Part of Trek’s mission is to change the world by getting more people on bikes and NICA is the embodiment of that,” said Trek Bicycle President John Burke. “Getting kids off of their phones, outside and on the trails, and helping them find a passion that lasts a lifetime is something we believe strongly in. NICA has a huge future.”
On top of the US$1 million Trek has previously pledged to NICA, Trek will continue to contribute US$1 for every mountain bike tyre the company sells as well as US$10 from the sale of every full suspension mountain bike to NICA for the expansion effort. The company adds that a huge percentage of Trek retailers have pledged to match those donation levels to help establish or support NICA leagues in their area.
With youth exercise levels decreasing and the emergence of research proving myriad positive effects of exercise for children, NICA’s co-ed mountain bike leagues aim to ‘place an emphasis on participation with the goal of creating strong minds, strong bodies, and strong character’.
“We have big plans to strengthen communities through cycling and Trek’s support along with their retailers is going to have a massive impact on so many kids and their families,” said NICA President Austin McInerny.
Existing leagues
All existing leagues will receive US$5,000 a year from the newly established funding structure.
New leagues
Trek will provide a three-year funding structure for all new leagues to provide much needed capital during a league’s formative years. This annual contribution will ensure new leagues launch with a solid financial foundation. Every new league established will receive US$20,000 in the first year, with contributions of US$15,000 and US$10,000 in years two and three respectively.
Coaches and league director support
Throughout NICA’s history, the most successful programs have reportedly been the ones with the most engaged licensed coaches and league directors. NICA will use the additional funding to help develop and support local leadership by creating NICA University, a learned management system, as well as host a national conference.
