The Global Swim Series and the ÖTILLÖ Swimrun World Series have signed a cross-marketing partnership agreement.
The Global Swim Series (GSS), which is billed as the largest swim series in the world, has held a number of discussions with the ÖTILLÖ Swimrun World Series, the largest Swimrun organization and founder of the sport.
The leadership teams of both organizations agreed that… ‘although the sports were different, they have a lot in common and could benefit from all these commonalities. Both organizations believe in promoting these closely related sports and that marketing cooperation will help to grow their sports.’
Given the common demographic of adventure loving swimmers and runners, many participants in either sport often have an interest in participating in the other sport. A release added that a big part of the growth of the Global Swim Series and the ÖTILLÖ Swimrun World Series has been to actively market and promote their companies and sports.
‘The other important commonality that these two organizations, and their participants, have in common is that they all love being active in nature. This side benefit of this is how it also leads to a happy, healthy, active and adventurous lifestyle. This is an important feature to the culture of both of these companies and their participants.’
GSS Founder and President, Robert Kent, said “We are excited to partner with ÖTILLÖ. Their creative and entrepreneurial spirit is a perfect match for us. Their respect and love of nature and the environment is also mirrored by us and importantly by our participants too. We look forward to growing our respective sports and to the adventures that lay ahead for us.”
ÖTILLÖ Founder, Michael Lemmel, said “This is an exciting step to take. Open-water swimming is part of our DNA and it makes total sense to provide more inspiration to our participants and to the participants of the GSS.”
