Since mid-January 2019, Heiko Wörrlein has been on board supporting the DATEV Challenge Roth team. As the new Media Manager for the long distance tri in Germany, Wörrlein is responsible for the social media activities of TEAM CHALLENGE as well as the areas of press liaison and PR work.
The appointment enables the world’s largest long-distance triathlon event to get a full-time employee for the media / social media functions for the first time. The new Media Manager pointed how that he has a great passion for DATEV Challenge Roth.
He said, “In 2012, I stood for the first time at Challenge Roth to cheer athletes on. July 2012 also saw me buy new running shoes and actually start with endurance sport myself. In addition to running, I have since tried to grab my racing bike as often as possible and climb the Alps on two wheels. Now I am in the lucky position and very grateful that in the future I will be able to combine my private interests with my professional experience.”
TEAM CHALLENGE will continue to be journalistically supported by Carin Dennerlohr, who has covered a wide range of tasks for DATEV Challenge Roth for a number of years. Since 2012 she has headed the Marketing and Communication division.
From May, this team will reduce the scope of its services in order to be able to devote more time to the wider clientele of its press and PR office. However, Dennerlohr will continue to reinforce TEAM CHALLENGE ‘behind the scenes’.
