Following a strategic investment, by Danish shareholder Bregnerød Investeringsselskab Aps, Montreal-based bike manufacturing company Argon 18 has announced the appointment of Martin Le Sauteur as President & CEO.
With over 30 years of experience in both the marketing and technology sectors, ‘recognized for his expertise in the management of high-growth world-class companies’, Martin Le Sauteur will join Argon 18 on February 18, with the goal of leading the business in its next phase of expansion.
Argon 18 founder Gervais Rioux said “I’m very proud to have built, with members of my team, a business that has made its mark around the world. With this in mind, I am now delighted to welcome Martin Le Sauteur – an accomplished and visionary businessman, as well as a serious cycling enthusiast – as the new President/CEO.
“With my full support, he will take the brand to the next level of growth. Martin’s arrival now allows me to concentrate on my initial passions when I started the Argon 18 company – the vision, innovation and business development.”
‘Passionate about cycling and new technologies’, and already involved as an advisor at Notio Technologies, a subsidiary of Argon 18, Martin Le Sauteur will take the lead of both companies.
Le Sauteur said, “It’s with great enthusiasm that I take on this opportunity, and I look forward to joining a business that has earned an enviable international reputation, thanks to its creativity and multiple innovations. The cycling industry is undergoing a major evolution: consolidation of companies, distribution methods, integration of new IOT and AI technologies – it’s all moving very fast.
“My role will thus be to ensure that we are nothing less than the undisputed world leader in the integration of advanced technologies into bicycles. It’s an undeniable growth driver and Argon 18 understands it very well. Their involvement in Notio Technologies is serious evidence of this. We want to offer consumers bicycles that are on the cutting edge of performance, connectivity and safety.”
Following the investment made by Bregnerød Investeringsselskab Aps in Argon 18, the nomination of Martin Le Sauteur confirms Argon 18’s intention to maintain its head office and operations in Montreal, Canada – where the brand was originally created.
“Our investment in Argon 18 was primarily intended to solidify the financial position of the company, in order to ensure healthy future growth,” said Henrik Lyngbye Pedersen, CEO and Owner of Bregnerød Investeringsselskab Aps.
“Growth that will be driven by the integration of new technologies. The nomination of Martin Le Sauteur as President/CEO is fully in line with this initiative, and we are totally pleased that he has accepted to take on this challenge. We are also delighted that Gervais Rioux will remain involved at strategic levels of the company that he founded. The company will continue to benefit from his years of knowledge and expertise.”
Martin Le Sauteur joins Argon 18 from iperceptions, a global leader in research and audience solutions, where he was CEO since 2016. Prior to joining iperception, he had been President and Chief Operating Officer at Marketel McCann Erickson, an award-winning advertising agency.
His previous experience also includes: President and Chief Executive Officer at Acquisio, one of the fastest-growing companies in North America. At Acquisio, he led the company through the integration of several acquisitions and positioned the company as a leader in the marketing technology space. Before joining the Acquisio team, he was Co-Founder and Chief Operating Officer at Nurun, one of the top 50 interactive agencies in the world.
