As the UCI Road World Championships get under way in Harrogate, Yorkshire, sun lotion specialist Pelotan has announced it is ‘taking over the town’s coolest venue, North Bar, to throw the Pelotan × Rouleur World Championships Afterparties on Saturday 28th and Sunday 29th September.’
Tom Austen, Director at Pelotan said “The World Championships traditionally mark the end of the cycling season and, with it, the summer – so for a sun-protection brand even the most imaginative message around UV protection is going to struggle.
“Where we’ve spent the past months encouraging people to make the most of their time in the sun, now we’re focusing on the fun that can happen in the dark – out of the sun and into the shadows. As the sun sets on the Elite Road Races, we are teaming up with our good friends Rouleur and taking over North Bar to throw what promise to be the most banging parties of the week!”
Ben Ward, Commercial Marketing Manager at Rouleur said “The Rouleur Classic has become the best party in cycling, so we’re looking forward to bringing the fun of the show north to Harrogate to celebrate the World Championships. As well as the nights at North Bar, where we will be partying with our friends at Pelotan and from the peloton, we’re also joining with Visit Flanders to offer visitors to Harrogate another taste of the Rouleur Classic show, and a taste of fantastic Belgian beer.
“We’ll be recording a podcast live at the Corner Haus, which sits on the race course as well as displaying memorabilia from the Koers museum in Roeselare.”
Having launched a range of sun-protection products designed specifically for endurance athletes in 2018, Pelotan has had a busy year. The company adds that it has been ‘working with World Tour teams and athletes at the very top of the sport, significantly expanding their retail network and raising awareness of the dangers of sun exposure with their unique UV camera and “Shut Up, Sun!” campaign.’
