The Skechers GO RUN Razor 3 Hyper performance training shoe has taken the Runner’s World top honour – having been awarded ‘Gear of the Year’ in its September/October 2019 issue. Featuring the Skechers-developed Hyper Burst midsole foam, the shoe was previously named ‘Editors’ Choice’ in a Runner’s World cover story earlier this year.
Products that earn the ‘Gear of the Year’ award are selected from the past year’s ‘Editors’ Choice’ winners. These products rank at the top not only via on-the-road testing, but also in measurements at the magazine’s shoe lab, as well as in delivering excellent value for the runner.
Runner’s World editors singled out the Skechers GO RUN Razor 3 Hyper due to its new midsole and performance that ranked highly among wear-testers. It also stood out by offering responsive cushioning that felt protective for such a lightweight shoe.
“It’s been an incredible year for our Hyper Burst performance running shoes,” said Michael Greenberg, president of Skechers. “Runner’s World naming the Skechers GO RUN Razor 3 Hyper an ‘Editors’ Choice’ in the spring marked a new era for our Performance Division, but to be back in the magazine as best of the best on the ‘Gear of the Year’ list is a true honour.
“Our team of designers introduced a ground-breaking evolution with Hyper Burst, which is now found in a range of styles throughout our collection. This recognition serves as a reminder that every type of runner can turn to Skechers for shoes that are lightweight, while still offering the comfort and support they desire.”
Introduced by the Skechers Performance Division in November 2018, the foundation of the 6.4 oz. Skechers GO RUN Razor 3 Hyper is the Hyper Burst midsole. This is made using a ‘super critical’ foaming process to create spherically-shaped cells in a tight format. It is billed as ‘the lightest and most resilient midsole foam that Skechers Performance has offered to date.’ Skechers adds that the unique irregular cell structure is unlike most other EVA foams on the market today.
The style also features a durable, translucent engineered monomesh upper that helps to ensure support and breathability, plus strategically-placed rubber on the outsole for durability and traction. A seamless upper construction helps enhance comfort, while the signature M-Strike technology helps promote a midfoot strike for greater efficiency in every stride.
Styles featuring Hyper Burst have been consistently earning awards this year. Outside named Skechers GO RUN 7 Hyper ‘Gear of the Year’ for the road running category in its Summer 2019 Buyer’s Guide. Skechers also made an impression at the Outdoor Retailer 2019 show with its upcoming road running shoe – Skechers GO RUN Maxroad 4 Hyper – earning two editorial awards, ‘Best of Outdoor Retailer’ award by Shape magazine, as well as ‘Editors’ Choice Outdoor Retailer’ by Runner’s World.
