One of Yorkshire’s leading cycling events companies, Struggle Events, has been named the Official Cycling Tour Guide of the 2019 UCI Road World Championships in Yorkshire by the Union Cycliste Internationale (UCI).
Harrogate-based Struggle Events will be hosting corporate cycling events for the UCI’s key partners leading up to the Championships in North East England.
The local business, set up by Harrogate couple Matthew Mannakee and Victoria Tremlin, has been hand-picked by the world governing body of cycling ‘because of their local knowledge and expertise in hosting corporate cycling events.’
After Harrogate was showcased to the international cycling world during the 2014 Tour de France Grand Départ, the UCI has selected Harrogate as the finish location for the nine days of racing between 21-29 September 2019.
It will be the first time Great Britain has hosted the Championships since 1982. The races will further enhance Yorkshire’s reputation as a cycling destination. This is following the momentum built around the Tour de Yorkshire, held annually since 2015.
Matthew Mannakee, Managing Director of Struggle Events, said “Having the chance to work with the UCI and host some of the world’s biggest cycling companies is a massive opportunity to raise our profile even further within the industry.”
Since the business’s inception in 2015, Struggle Events has sought to build a reputation for delivering quality custom-built corporate cycling events across Yorkshire. Struggle Events now boasts a busy calendar of corporate events throughout the summer in 2019. The company believes its partnership with the UCI will see it increase enquiries from national and international businesses looking to host their own corporate cycling events in and around Harrogate.
“Our attention to detail, our understanding of a client’s business objective and our aim to put their brand at the forefront of their event, has attracted many companies to use our cycling events as a new way to network, entertain clients or just raise the profile of their business,” Matthew Mannakee added. “It looks like corporate cycling is fast becoming the new golf.”
