Continuing our series of ‘inside the news’ interviews, the discussion with Hugh Williams, President at recovery specialist Addaday, explored a number of areas.
During Hugh’s time at global PR & comms firm Weber Shandwick he coordinated communications for the ‘BUILT WITH CHOCOLATE MILK’ campaign. This included activation of the campaign’s partnerships with IRONMAN, the Rock ‘n’ Roll Marathon Series, USA Basketball, USA Swimming, the Challenged Athletes Foundation (CAF), as well as numerous high-profile athletes.
After more than 24 years at Weber Shandwick, Hugh joined Addaday in early 2020. He originally got on board as Chief Marketing Officer, and then became company President this June.
Hugh said that joining Addaday was the best career move he ever made. He shared insight into Addaday’s new products and its new intelligent Adaptive Learning Technology software platform.
The discussion also covered areas as diverse as IRONMAN tattoos, the evolution of sports injury & recovery, and the long-term prospects for the wider endurance sport category.
