Double Olympic Champion, Commonwealth Champion, and multiple World Champion, Alistair Brownlee has joined INCUS Performance as an investor and strategic advisor.
In a release, endurance sport analytics firm INCUS noted that ‘Alistair brings 15 years of experience at the highest level and will use this knowledge to help further develop the INCUS platform and product offering to provide the ultimate training experience.’
With his extensive triathlon background, Alistair will provide knowledge for both new product features and business development aspects at INCUS, to ‘solidify the platform as the ultimate for endurance sports training.’
The INCUS platform provides not only data and analytics of a training session, but is also working on automated insights that ‘contextualise the numbers and show how these can be applied when progressing towards a specific goal.’
With measurements from the INCUS | NOVA device detecting changes in efficiency, stroke, or stride, the INCUS platform is being built to crunch the numbers.
Alistair Brownlee said “I’m fascinated by how technology can be used to help improve athletic performance. Two of the most important factors in training are efficiency and training load management.
“Through technology we have the ability to collect so much data, but the important and interesting part is how we distil that data into useful insights. I’ve really enjoyed working with the INCUS team to produce accurate and useful information that can add something to everyone’s training.
“Whether you’re a beginner wanting to track your fitness or an elite professional athlete, there are novel and relevant insights for you.”
Chris Ruddock, Lead Engineer and Managing Director at INCUS Performance, said “To be working closely with someone as experienced as Alistair, not only as a professional athlete, but as one that has successfully competed across both Olympic and Ironman distances, is amazing.
“At INCUS, we’re all about taking a new approach, bringing innovation and creativity to endurance sports where there hasn’t been before. We’re proud to work with those who similarly push boundaries in sport, and we are looking forward to embodying Alistair’s experiences in our upcoming insights, and the wider INCUS experience.”
