ASICS has launched what is being billed as a ‘revolutionary face mask for runners’ – the ASICS Runners Face Cover. Created specifically for runners by scientists, engineers and designers at the ASICS Institute of Sport Science (ISS), the mask ‘pairs cutting-edge design with innovative air vents.’
According to the company, this gives runners the room to breathe comfortably, while preventing the spread of droplets.
‘The mask’s antibacterial quick-drying material helps cool the air that reaches its interior and it even allows runners to drink water while running. Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection.’
Kenichi Harano, Executive Officer and Senior General Manager at the ISS said “We know how important it is for runners to protect themselves and others when running, but also that many find masks uncomfortable and restrictive.
“So, we created the ASICS Runners Face Cover, uniquely designed for runners with cutting-edge technology and an innovative design that gives runners room to breathe comfortably while performing at their physical peak.”
The new ASICS Runners Face Cover will be available to runners globally from mid-September. The recommended retail price in the UK is £35.
According to ASICS, the new Runners Face Cover is not like any other sports mask on the market.
‘While other approaches rely solely on the breathability of materials, the ASICS Runners Face Cover combines this with an innovative design that gives runners the space to breathe comfortably within the mask.’
Scientists at the ISS have incorporated design features such as:
Interior Space
Creates more room inside the mask to allow for easier breathing when running.
Strategically Placed Air Vents
Air vents placed on the masks increase airflow while preventing the spread of droplets.
Quick-drying fabric
Cutting-edge material cools the air flowing into the mouth and helps reduce the risk of heat stroke.
Comfort fit
Specifically designed to accommodate a wide range of faces with an adjustable fit.
Sustainable design
Produced with approximately 31% recycled materials.
Research conducted by ASICS reports that 54% of runners in the UK are more driven than ever to return to their physical peak. However, in the UK, 73% said wearing a mask when running is not a comfortable experience because it is hard to breathe and irritates the skin.
Yasuhito Hirota, President & Chief Operating Officer at ASICS, said “At ASICS, listening to our runners and understanding their changing needs lies at the heart of everything we do. There are lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”
