Aspire PR has announced waterproof accessories brand Sealskinz as a new client. The agency will be working with the UK company to help raise consumer awareness of its complete offering of hats, socks and gloves, aiming to differentiate it from competitor waterproof accessories brands.
Aspire’s campaign will focus heavily on media relations, combined with targeted influencer and ambassador strategies. Using Sealskinz’s British heritage and core values, the agency’s target is to elevate its already strong status in the outdoor, cycling and endurance sports industries in the UK.
Aspire notes that… ‘The Sealskinz brand is built upon some key fundamentals; a credible waterproof offering that continues to adapt and remain innovative; a product range that guarantees premium quality in every sense, and complete trust. Importantly, the company thrives off the fun and excitement of outdoor adventure.’
Aspire will also aid Sealskinz in introducing its upcoming Fusion Control to the world. This is billed as ‘a patented revolution in waterproof gloves’. More will be shared about this technology over the coming months.
Aspire Managing Director Layla Smith said “We are really pleased to be working with Sealskinz, who is known as the leader in the outdoor and waterproof accessories world by those who have tested and become fans of its products. As someone who cycles, runs and loves the outdoors, I can’t wait to get going.”
She continued, “We are planning a strong campaign-led plan to push the brand on even further, and our media outreach strategy plays a huge part in this. As an agency, we have a passion for exploring the great outdoors and living actively, and Sealskinz facilitates such passions with its innovation and commitment to quality.”
Sealskinz is known for its three-layer patented socks. Its hats and gloves also use the same technology.
www.sealskinz.com
www.aspirepr.co.uk
