SHIFT Active Media, the cycling marketing communications agency, has welcomed an addition to its PR team with the appointment of Laura Bolton as PR Manager.
The role will see her manage the global public relations for a selection of SHIFT’s clients, including Continental Bicycle Tires, LOOK, Selle Royal and World Bicycle Relief.
‘She will be joining a growing team that has already been securing global media coverage across cycling, news and lifestyle titles in the wake of a surge of popularity in bikes in the last few months.’
Laura Bolton has experience and press contacts gained working on a roster of big brands during her time at London-based Hope&Glory PR with the likes of Guinness, Airbnb, Cliff and LinkedIn. Laura is also a Cambridge graduate, keen road cyclist and novice triathlete.
Laura joined the SHIFT team remotely during the Covid-19 pandemic. She said “Despite the unorthodox start to the role by working from home, this has been an incredibly exciting time to be joining the cycling industry with more people enjoying riding than ever before.
“What really impressed me about SHIFT was the team’s deep knowledge of the cycling media, combined with the ability to tap into the extensive networks the wider agency and Play Sports Group provides.
“You can’t help but feel the passion for all things bikes working here and I’m really excited to be able to be part of that and land quality media exposure for my clients.”
Wayne Brown, SHIFT Active Media, Managing Director SAID “Laura has really hit the ground running and proved herself as an excellent team member, combining her passion for cycling, with well-honed marketing skills from a blue chip agency, she’s set to make a big impact in our growing PR team.”
SHIFT Active Media is part of Play Sports Group. It is positioned as a ‘leading full-service marketing agency for cycling and tri-sports’. It provides end-to-end marketing solutions, strategic consultancy, experience mapping, media planning and creative activation in all channels – TV sponsorship, digital, social content, event PR.
