Evans Cycles, ‘the UK’s leading specialist bike shop’, has announced the opening of its brand new Birmingham store. Replacing the old site at Birmingham New Street Station, the new store reaffirms a ‘strong commitment to helping grow cycling within the region and brings the total number of branches within the UK up to 50.’
With over 12,000 square feet of floor space, the new store is situated on the ground floor of the popular House of Fraser building – ‘allowing customers to reduce shopping trips and access a range of leading clothing and equipment brands all under one roof.’
Stocking over 250 bikes, as well as the latest products from leading brands like Trek, Brompton, Fox Clothing and GORE Wear, the store also comes complete with a fully equipped workshop and Shimano Service Centre – offering expert mechanical assistance and honouring Evans Cycles’ new 24 Hour Servicing Pledge.
‘With state-of-the-art furnishing, customers at the new Birmingham store will also have access to a host of the benefits shared with other stores across the country. These include 0% Finance, Price Match, Free Click & Collect and Evans Cycles’ market leading Ride to Work Scheme.’
Since reopening all of its stores, Evans Cycles has provided hundreds of free bike MOTs to key workers and will continue to offer the service at the new Birmingham branch.
As a transport provider, bicycle shops are listed as essential retailers on the UK Government’s official guidance and were permitted to stay open throughout the lockdown. In line with Evans Cycles’ other stores, strict safety measures have been introduced in the new store. This includes limiting how many customers can enter at any given time, marking out ‘2 metre zones’ throughout the shop floor and eradicating touch points within the payment process.
Commenting on the opening of the new store, Matthew Atkinson, Head of Retail at Evans Cycles, said “We are hugely excited to announce the opening of our new Birmingham store within the heart of the city.
“Working closely with the team at House of Fraser we now provide a vital facility for the Midland’s growing number of cyclists, which is easily accessible and helps customers combine their shopping trips.
“We have also invested in a substantial refurbishment, giving shoppers an excellent in-store experience as well as access to a wide range of the quality products. Our large workshop, along with our 24-hour service guarantee, will keep our customers riding throughout the year and help more cyclists within the region to Enjoy the Ride.”
Opening times for the new Evans Cycles Birmingham store are:
Monday – Saturday: 10:00 – 18:00
Sunday: 11:00 – 17:00
Bank Holidays: 11:00 – 17:00
